Leveraging basically means that you wisely use your power, no matter where the location may be. This describes joint ventures perfectly. No on gets a raw deal when it comes to a joint venture. If the members of a joint venture are not thrilled about what is going on, then the whole thing will fall apart. It would not be smart for a business owner to enter a joint venture without know that they will be rewarded in the end. But, chances are this will not happen because the other company knows what to expect if things turn sour. All joint venture details are negotiated and can take months to seal. But assume that your small business cannot take advantage of this.
Finding JV Partners
The hardest part of the battle is actually understanding how to find JV partners to help your business. They are all around you but it can be tough to spot the opportunities. Since very few people advertise when doing JVs, it is hard to find them even if you look. So you need to do some asking in the right places, and you have to determine what level you wish to pursue. You need to join as many marketing forums as possible, especially if you do IM on the web. Your goal is to do business with other online marketers. This is what networking is all about. It is important that you look for opportunities. This is how you will locate them easily.
What You Can Offer
One thing that you can do to better sell your joint venture offer by providing the same things for what you sell to other people. Within your package, it is important to sell benefits that you know they will enjoy while they do their JVs with you. Make these people offers they won’t have any choice but to accept. The offer shouldn’t be hyped up and then later on toned down because this is a major JV killer. You are offering them something of great value, and that is really what you do in business with a customer. If these prospects are being courted for other JVs, you’ll be competing with them. But be careful about delayed offers apart from the main one, like a bonus. It’s typically something that doesn’t happen unless you can offer something truly great and interesting.
Plan of Attack
You need a solid plan of attack before you start calling people at any business about a JV. It can be a little intimidating to approach a large or well-known business, but that doesn’t mean you shouldn’t try. If it’s only another marketer, it’s a simple matter to shoot him an email. With larger companies, though, you may have to contact multiple individuals. It’s important that every party gets a copy of your joint venture offer, if several people are decision-makers. If you must contact several people, do so in a way that they get the message on the same day; for example, send out all of the emails simultaneously. Don’t be afraid to do some research, either online or by phone, if you aren’t sure who to approach at the company.
Decide that one of your goals for business this year is to do one joint venture. Not only is this doable, once it’s done you’ll never see your business the same way again. If you continue with them, then your business will certainly grow along with your profits.